An Example of Perfect Product Placement

Posted on 27 April 2007 by


Joe has posted what has to be one of the funniest pictures I’ve seen today. Evidently a picture of a man perusing an iPod display was run in the New York Times yesterday to illustrate an article on Apple’s 88% profit growth.

a-dash-of-zune-with-that-ipod.jpg

As Joe pointed out, there is nothing odd about the photo at first glance – other than the fact that the guy pictured looks like a Jobs clone and the Bluetooth headset makes him look like a bit of a borg.

But when you blow the picture up, you can see an example of product placement at its finest…You’ll see that there are actually four Zunes on the rack in front of the shopper. Bear in mind that this photo occupied half the width of page three of yesterday’s Business section.

Clever product placement by Redmond? As Joe says, “Bet Steve Jobs choked on his granola when he turned the page and saw it.”

Indeed.

Read the whole article, Joe’s take, and see the much larger pictures here.

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- who has written 1699 posts on Gear Diary.

I started Gear Diary on September 30, 2006, and my goal was that this not be an easily labeled site. We all have gear that we use daily – some of it electronic and some of it organic. I think it is fascinating to explore the equipment that makes our lives easier, more entertaining, more productive, and more manageable. My hope is that Gear Diary visitors will find this site to be a comfortable and friendly place to discuss interesting topics – and not only those that are tech related, as well as a location to discover various types of gear – whatever that term may end up implying – that they never knew existed. My specialty is in-depth reviews written in a layman’s terms, because everyone can understand technology, sometimes it just takes a little translating. +Judie Stanford

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  • http://www.jerryraia.com Jerry Raia

    Some of us can carry the Borg look rather well I think. :)

  • doogald

    About a month after the Zune was introduced last fall, all of the Zune displays in my local Costco were filled with iPods.

    Tit for tat, I guess.

  • http://www.geardiary.com Mitchell Oke

    What’s wrong with Borg?

  • http://www.geardiary.com Judie

    “What’s wrong with Borg?”

    Not a thing! I just like to tease about the look. ;-)

  • http://www.geardiary.com Mitchell Oke

    Lol yeah everyone does :D

    Some BT Headsets just have that look about them :P

  • http://wonderdawg777.blogspot.com/ Kerry Woo

    Borg? A ear-roach is what they’re called ’round these neck of the woods.

  • http://www.geardiary.com Judie

    “ear-roach”… and I still snicker every time I see you write that. ;-)