I thought April 1 must have come early when I saw the press release that Crayons (r) has a new line of sports drinks. Even better was the quote within the press release (I’m not making this up) —

I’m thrilled to finally have a healthy sports drink option. My children stay hydrated because Crayons(R) taste great. My wife and I love that the drinks are full of nutrition, with no high-fructose corn syrup

Crayon(r) Sports Drinks are offered along with a line of Crayon(r) juice drinks which first hit the market in March 2007. What next? Sharpie Snack Bars…?

More Info: http://www.drinkcrayons.com

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