It’s now several days since Amazon issued a public apology for chronic “shortages” of the Kindle E-Book reader. Since then I’ve noticed the Amazon Kindle shot up to the #1 Bestselling Electronic item at Amazon. Can Amazon really be this bad at managing supplies of the Kindle? Part of me say’s that this is a controlled shortage meant to hype the product, that Amazon won’t make money on the hardware (it’s the content they want to sell) and the device is only a “proof of concept” for later licensing of the design and delivery to other manufacturers. These other manufacturers could incorporate a Kindle-like device into airline seat backs, bus seat backs, waiting rooms, etc. I’ve had my order in since March 14 so I’ll report back when the Kindle logjam clears.

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