I’ve just received news that HTC is about to launch their first ever brand campaign in the US. As you all are likely aware, carriers have traditionally done all of the advertising for their particularly branded HTC devices, and the ads have been, well…very businesslike.

This ad however, is whimsical, watchable, and interesting.

Here’s some more information on the new campaign. I’ll post more when it is available.

This national campaign will highlight a variety of iconic devices that HTC is known for – i.e. touch screen devices, sliding and tilt QWERTY keyboards, etc. But, the overall premise is to create brand awareness and excitement for HTC, rather than focusing on just one device. The campaign shows the various phases of life and how one’s life intersects with their HTC device.

This will be a multi-faceted campaign that will kick off the week of April 21 with TV (cable, in-flight and movie theater placements), outdoor (subways stations, airports, etc.), print, and online spots. As you can imagine, this is quite a feat for a company as humble as HTC.

More visuals from the campaign which will soon be running in New York, Chicago and Los Angeles…

both are thumbnails - click to enlarge