Posted on 20 May 2008, at 5:42 am, by Wayne Schulz

Sony today introduced their $ 400 football shaped music player to the US. It will be distributed online at http://www.sonystyle.com/rolly as well as their Sony Style stores. The “selling” feature for this mp3 player appears to be that it uses robotic technologies to move it’s small parts (namely opening and closing arm-like doors at the end of the device) in time to the music. There are also 700 colors that flash in time to the motion. For those with lots of time to waste, and a yearn to make goofy YouTube videos, the device ships with Rolly Choreographer software. In what promises to be a classic Jump The Shark moment, R&B singer Omarion is slated to team up for a dance off between man and Rolly. I’d wait for this to show up on Woot! Take a look at the YouTube demo video below if you need further convincing.
Link: Sony Rolly Site
Link: YouTube Video Demonstration
May 20th, 2008 at 7:53 am
Too bad Rolly is so much money. When I saw the video Judie took of it at CES… I knew that it would be something I would want. My opinion is that Sony should sell Rolly in the 99.99 to 149.99 price range. Rolly will prob end up like the Ibo. Overpriced and discontinued in a few years.
May 20th, 2008 at 8:09 am
Prediction (after watching the YouTube): This is at best a $49 Woot! item … and they’ll probably have to offer it as frequently as the Roomba in order to sell completely out of it.
May 20th, 2008 at 9:15 am
Whoa…I never heard $400 as the price point. Yikes. :-/
May 20th, 2008 at 10:49 am
Dynamism is selling the Japanese menu version for $479!
May 20th, 2008 at 4:21 pm
OMG…does it come with 100GB??