LifeLock CEO Subject of Repeated Identity Theft According to Lawsuit
Posted on 23 May 2008, at 8:00 am, by Wayne Schulz
Perhaps you’ve heard the radio commercials. The CEO of Lifelock, Todd Davis, boldly announces his social security number – proof that his company’s identity theft protection services are secure enough that he doesn’t care if people know. The problem is that according to a report in the Charleston Gazette, there are more than 20 driver’s licenses which have fraudulently been obtained in Davis’ name. They also did a background check which revealed that someone had changed Davis’ date of birth to be November 2, 1940 67 years old.
Link: Charleston Gazette – ID theft protection firm sued via: Dvorak Uncensored
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May 23rd, 2008 at 8:12 am
So I just saw an interview with Mr. Davis on the Today show and he is claiming that there has only been one successful ID theft on him and that the others were failures. He claims the report of 20 licenses is purely false and will prove it in court.
Regardless, his company has probably taken a ding over this. If the guy’s SSN has been out there for a few years and only one has been successful, that’s pretty good itself in my book.
May 23rd, 2008 at 8:18 am
Definitely take a look at the article. There’s a lot more there about the underlying value that people are receiving for their monthly fee — which I think the article stated was $10 per month.
May 23rd, 2008 at 1:21 pm
There’s a lot more going on with this company than just the issue of whether or not Mr. Davis has suffered from identity theft.
I first learned about the problems here:
http://consumerist.com/tag/lif.....dvertising
But this is the article that takes the cake:
http://www.phoenixnewtimes.com.....-in-vegas/
A credit protection company that was partially founded by an identity thief…ack.