Posted on 22 June 2008, at 1:07 am, by Judie Lipsett
I’ll be in Austin Wednesday for a meeting with AMD. I am looking forward to learning a bit more about their new Puma platform, and I have been asked if Gear Diary readers might have any questions for AMD - Puma related or otherwise.
It looks like anything and everything you might want to ask about (related to AMD products, of course) is fair game, so if you have something that you would like me to hit them with, leave a comment and let me know; I’ll make sure that they get your questions, and I’ll report back with whatever answers I can gather…assuming they don’t run me out of town for being cheeky.
Just to warm you up and hopefully give you a jumping point, here are some questions you might give reactions to…
* AMD has been in the news a lot recently — what’s your reaction? (examples: CNet, Tech Report, APC Mag, Gizmodo, to name a few…)
* When you think of their competitors and those competitors’ visions, does this in your view present greater cause for concern or opportunity?
* What are they doing right/wrong? Think both product- and marketing-wise.
* Where should they go next?
* What’s the 1 burning question you have for AMD?
June 22nd, 2008 at 9:31 am
1. My reaction to the news has been pretty much “shut up”. It is a personal thing of mine but I hate listening to companies whine about the market or a competitor being unfair. Buck-up and do something about it then. AMD doesn’t have an “Intel Killer”. Until they do they will always be second to them. As for some of their product announcements, we will have to see. The Puma project has been plagued from Day 1 with serious overheating and performance issues. If they got that sorted great but the damage may already be done.
2. AMD has done a terrific job of making themselves look ugly frankly. Don’t get me wrong, they make great processors and chipsets. All of my PCs here at home have AMD processors in them. They work… well. The problem is that they have spent next-to-nothing marketing themselves other than “geek speak”. All their marketing has been around “we can do this many more calculations per second”. That’s great… my cat can also poops in multiple colors just like I can depending on what we eat JUST like Intel can do calculations per second. They need to learn how to speak to the common man much like Intel has been able to do.
3. As far as right/wrong – see #2
4. As far as where to go next – they need to find that item that makes them different.
5. Do they need help finding a marketing firm?
June 23rd, 2008 at 7:26 am
I’d agree 100% with Clinton’s comment #2. Unfortunately, I can’t say too much because, well, because my line of work involves #5 for that Other Company whose favorite colors seem to be blue and white.