blackberry thunder.jpg

Either RIM thinks leaking pre-production models is a great way to create F.U.D. (fear – uncertainty – doubt) in the minds of the buying public – or they have some of the worst internal security over their corporate assets that the world has ever seen. For a company on the “hot track” for market share, growth and profits you think they’d invest a few bucks in locks. In May their (still unreleased) Blackberry Bold prototype was alledgedly sold via eBay (fully functioning and embarrassingly barren of noteworthy NEW features once you back out 3G). It’s a virtual certainty that the new models of Blackberry are leaked, photographed, described and dissected months ahead of their general availability. This seems a great way to give the competition ample time to prepare for their eventual launch. Which brings me to the latest photos appearing just now on Crackberry.com. These photos are supposed to depict the latest touchscreen Blackberry (aka Thunder). Whether corporate America warms to a touch screen Blackberry remains to be seen. I do have one prediction and one suggestion. RIM – take two lessons from Apple. First, don’t let your prototypes get all over the Internet – especially when they’re not showing anything particularly innovative. Second, it’s all about the applications. The game to beat is not hardware design — it’s the 500+ active applications that are available over the Apple App Store. By the time Thunder roars onto the scene you have to wonder how many more Apps will be available and whether RIM can catch up – leaked prototypes or not.

Crackberry.com

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