Posted on 26 August 2008, at 4:34 pm, by Doug Goldring
I received some sad news today from Hal Goldstein, the Publisher of Smartphone and Pocket PC Magazine. It seems that this fall will mark the end of the run for the only magazine which was completely dedicated to the Windows Mobile platform. According to Goldstein, they decided to suspend publication after 11 years, because:
It has become harder and harder to grow our circulation over the past three years since Windows Mobile changed from being PDAs to being phones. Pocket PC manufacturers like HP used to work with us to offer their customers a free issue of our magazine in their packaging. The phone companies have not shown similar interest in working with us.
The other business challenge has been the lack of advertising sponsorship from Microsoft, phone companies, and OEMs, despite our coverage of their products. In order for us to sell subscriptions at current low consumer magazine-type prices, we must have a stronger and growing circulation, and we much attract the large advertisers who benefit the most from our existence.
I have personally been involved with the magazine through their Best of the Year Software Awards, in which I was a judge. I found the staff at the magazine to be some of the most knowledgeable and dedicated Windows Mobile users around, and the loss of the magazine will certainly leave a void in the Windows Mobile community. While I will still anticipate the next issue of Smartphone and Pocket PC Magazine, I will read it with the sadness of knowing it will be my last.
For more information, check out Hal’s post explaining his reasons for suspending publication over at Smartphonemag.com. There, you can also learn about the new iPhone Life publication, and the Knowledge Bundle he is now offering.
After you read all of that, chime in here and let us know your thoughts. I am sure many of you were subscribers. What will you miss? Do you see this as an indication of the direction the industry in general is moving? Let us know.
August 26th, 2008 at 8:22 pm
So sad to hear about it.
From WM2003 2nd edition onward, the OS does not have a lot of changes. For the hardware, it is about the same except the form factors and the fancy interface. Now even I skipped one or two issues, I don’t feel missing of any information. Besides, we all can get the latest hardware information in the internet, it makes the magazine becomes outdated.
I really hope that they can revamp their website and keep the electronics copy alive.
August 27th, 2008 at 8:56 am
The problem with the printed press, especially publications about technology, is timliness. By the time mags like this hit the stands they are often already very out of date. They can’t be flexible and resond quickly enough in this quick and volitile market. That makes them less appealing to advertisers, especially technology manufacturers/providers.
The speed and availablilty of info on the Internet has taken us down this path where print editions have a hard time competing. I’m sorry to see them go, but I’m not particularly surprised. To compete, they have to offer something different or “more” than what can be obtained on the “net”.
Although it wasn’t mentioned here, I think it’s interesting however, that they are planning to go down the path of publishing a quarterly iPhone-based publication in the next year.
August 27th, 2008 at 9:04 am
That’s funny, Chris. I just made the exact same point in an email about 10 minutes ago. I completely agree. Print magazines really need to offer something new and different. It was easy 10-15 years ago. There were newspapers which game you breaking news and magazines which spent more time developing specific feature stories. Now, the Internet does both. So, even the features and reviews have been done to death by the time a bimonthly gets around to publishing.
It is a shame, though, because it was the only print magazine covering our little corner of the world exclusively.
Doug