plasticlogicelectronicreadingdevice

Picture by Plastic Logic

Hot on the heels of today’s announcement from Amazon, is another device from a company I had never heard of called Plastic Logic. The Plastic Logic reader looks very similar to the Kindle; it also supports PDF, DOC, Word, Excel, PowerPoint,Text, RTF, HTML, JPEG, PNG, BMP, ePub, eReader Format, and of course it supports digital rights management (DRM).  I like the fact that they market this device with the above picture showing you the pile of stuff it can replace.

Just the device support looks cool, but it looks like they have some major content providers willing to produce content.  Zinio, USA Today, LibreDigital, Ingram Digital, Financial Times and Fictionwise will all be producing content for this reader.  The only one missing is Amazon, but then that could be coming too with their WhisperSync technology.

Delivery on these looks to be in the 2010 range, with partners and key customers receiving units in the second half of 2009.  No word yet on pricing.

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