MWC09: LG Arena Launches

Posted on 16 February 2009, at 8:02 am, by Judie Lipsett

Today’s a big day for mobile phones as Mobile World Congress gets into full swing, and it’s going to be fun to watch all of the new devices as they get launched. Here’s the latest:

LG Electronics is introducing the Arena (LG-KM900), “a fully loaded multimedia phone that offers an exhilarating audio and video experience made possible by LG’s intuitive new 3D S-Class User Interface.”

This brief video tease of the GUI looks amazing, and the form factor looks pretty sweet as well. I could see carrying one of these in my bag…

lgarena_km900_pressphoto

LG Launches ARENA, Fully-Loaded Multimedia Flagship Phone for 2009

Boasts Intuitive 3D S-Class UI with host of industry-leading features

Barcelona, Spain, February 16, 2009 – LG Electronics, a worldwide technology and design leader
in mobile communications, today announced the launch of LG ARENA(LG-KM900) at the World
Mobile Congress 2009. ARENA is a fully loaded multimedia phone that offers an exhilarating audio
and video experience made possible by LG’s intuitive new 3D S-Class User Interface.

ARENA, LG’s new flagship model for 2009, is packed with top-of-the-line multimedia features and a
totally new 3D UI of the next generation. It is the first and currently the only multimedia phone for
the global market to use Dolby Mobile from Dolby Laboratories, Inc. (NYSE: DLB) to deliver an
exhilarating surround sound experience for video content and enhance the sound of music content.

“What really makes ARENA special is its intuitive 3D S-Class UI, which is unlike anything that has
appeared on a phone before,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile
Communications Company. “We surveyed consumers and found that they were unhappy with
current interfaces. They wanted a simple, fast and fun way to use multimedia and other features,
but also an experience that was dynamic and interesting. We’ve done this so well with our brand
new S-Class UI that it will set new standards for handsets in both functionality and fun.”

The intuitive 3D S-Class UI – S for superior – makes its debut with ARENA and will be featured in
other premium LG models launching later this year.

3D S-Class User Interface

Intuitive

Intuitive and life-like touch-based 3D menus take the fuss out of searching
through contacts and multimedia content. Reel Scrolling lays out menus as if
they were on a film reel, providing icons for each choice that are so eas
understand no further explanation is needed. Dragging a finger across the S-Class
UI’s 3D reels allows users to scroll through entertainment options.
y-to-

In ARENA’s camera mode, an intuitive on-screen dial, similar to those found on
many high-end standalone camera, makes it easy to customize shot settings for
picture-perfect results.

Reel Scrolling

Fast
ARENA’s S-Class UI was designed from the very start to leverage the advantages of touchscreens to
eliminate unnecessary menus and steps. At its core is a cube layout that provides four customizable
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home screens that provides fast access to all features by flipping
the cube with the flick of a finger. With multiple faces, the cube
allows for four times more shortcuts than a single screen,
making menus easier to access.

Also created with fast access in mind are ARENA’s Elastic Lists,
which make it easier to browse through contacts and other
catalogued information. When touched, list items stretch like a
rubber band to provide more detailed information, options or
easy editing. This eliminates the extra step of switching to a new
screen, saving time and making it easier to browse to other choices as well.
Cube Layout

Fast yet smooth 3D transitions between menus are made possible by the perfect pairing of LG’s S-
Class UI and a powerful AMD processor.

Dynamic and Fun
Colourful graphics give ARENA a sense of dynamism and fun
found in no other phone. ARENA’s dynamic graphics are
especially evident in the phone’s Floating Image Gallery. When
held upright, the phone displays photos neatly in rows. But turn
the phone on its side and the photos cascade off the screen and
reappear much larger. Sliding a finger from top to bottom,
shows photos taken on different days. Dragging a finger from
left-to-right shows photos taken on the same day. Dropping image effect in
Floating Image Gallery

Going one step further, its Tactile Analogue Alarm Clock and
Radio Tuner make it almost feel like moving a clock’s hands or
turning an actual dial.

Multimedia Features that Come Alive

The S-Class UI is the perfect 3D gateway to enter ARENA’s amazing multimedia environment, which
includes immersive audio and razor sharp video for the perfect portable entertainment experience.

ARENA is the first multimedia phone for the global market that uses Dolby Mobile to enhance the
listening enjoyment for both video and music content. The technology, developed by Dolby
Laboratories, the global leader in entertainment technologies, unleashes the power of surround
sound for movies and video and delivers rich, resonant sound for music. A range of equalizer
presets to fit all genres and individual tastes make the experience even better. A built-in FM
transmitter means ARENA can play music wirelessly through a car or home stereo. A standard 3.5
mm audio jack means ARENA can be paired with any headphones.

LG ARENA’s large 3.0-inch full touchscreen display has incredible WVGA resolution, which is four
times sharper than QVGA. With the clearest LCD screen available on a mobile phone, ARENA is ideal
for watching DVD quality DivX or Xvid movies on-the-go.

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D1 recording capability captures DVD-resolution video that looks great even when played back on a
large TV. For added fun and versatility, ARENA can record 120 frames per second slow motion video
to catch every detail.

ARENA can handle hundreds of music and movie files with 40 GB of storage, including 8GB of
internal memory and a micro SD slot. The powerful battery provides up to 30 hours of MP3 playtime
and 300 hours of standby time.

The five megapixel camera goes far beyond what is found on most phones, with high-end features
and incredible image quality comparable to that of a standalone camera. The ability to set the
camera for auto or manual focus help perfectly preserve each moment.

ARENA’s audio, video and photos can easily be shared on social networking sites like Facebook and
YouTube thanks to 3G HSDPA 7.2 networks and Wi-Fi. The phone also supports Google Mobile
Service which includes Google search, Google Maps, Gmail, YouTube and Google Blogs. A-GPS and
geo-tagging are also possible. ARENA’s multi-touch capabilities greatly enhance the web surfing
experience.

All of these powerful features are packed in ARENA’s sleek and refined metal body, perfectly sized
to grab and go at 105.9 x 55.3 x 11.95 mm. Tempered glass over the touchscreen ensures long-
lasting durability to keep the phone looking sophisticated and clean. ARENA will be available in
silver and black titanium colour schemes.

With its official launch at the Mobile World Congress, ARENA will initially be available in Europe in
March and then globally.

Please visit http://arena.lgmobile.com for more information on LG Arena.

* Google Mobile Service applications may vary according to service provider.

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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2008 global sales of USD 44.7 billion, LG is comprised of five business units – Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and
information company. LG creates handsets that provide an optimized mobile experience to customers
around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly,
LG is perusing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lge.com.
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