Bang & Olufsen, the Danish purveyors of massively expensive audio-visual equipment, previewed the ginormous 103″ BeoVision 4-103 to selected journalists earlier this year, via private webcast events. Messrs. Bang and Olufsen have finally consented to allowing the hoi polloi to marvel over their massive baby.

Available to watch in B&O’s Bauhaus-inspired BeoLounge virtual environment, the webcast is hosted by manager Marc B. Wälti, and highlights the steel tubes used to support the 250 kilogram (550 lbs) television, with the mechanized stand weighing another quarter-ton. He also emphasizes the millions of Danish krones B&O spent to engineer the stand alone; when not in use, the television rests inches above the ground, in order to minimize its visual impact. Turn it on, and the BeoVision rises to its full height on industrial-strength pneumatic struts, in a precisely-timed 18 seconds.

It’s worth a watch for the hyperbole, and also because with a price tag well over $100,000, it’s the nearest many of us will get to seeing one in person.

In an effort to maintain a semblance of exclusivity, access to the webcast is restricted – you’ll need to register for BeoLounge access first.

BeoVision 4-103 Online Launch (Registration required)

BeoVision 4-103 Product Specs and Press Release