Posted on 18 July 2009, at 12:30 pm, by Dan Cohen
There’s little question the future of television is on the net. Hulu, among others, is making series inroads through increased content and new desktop players.
What remains unclear is what exactly net-tv’s business model will be. Will it be the traditional model that relies on commercial breaks? Will it be a subscription model as some have suggested? Or will it be something new like the trial model showing up on Hulu recently?
When I went to watch an episode of a really bad new SyFy (yes, that is the new name of the SciFi Channel- yuck!) I was asked the following question. (My liberal translation of the above image…)
Do you want to-
A. Waste the next 1 minute and 30 seconds on this awful Cymbalta commercial and then be left alone to watch this garbage?
or
B. Do you want to have the regular series of commercials interrupting your viewing while at the same time providing a series of natural bathroom breaks?
I opted for A. and used the time to start this post.
With Twitter and Facebook on your tv and Hulu seeking a decent revenue model it will be interesting to watch how all this evolves.
No related posts.
Hulu Now With More Choice (In Commercials Not Shows):
There’s little question the future of television is.. http://bit.ly/tByRZ
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July 19th, 2009 at 9:43 am
I am with you. I’d rather get the commercial out of the way early and just enjoy the program after.
July 20th, 2009 at 8:28 am
Yea, but I wish they could push the commercials based on time viewed, not an index location. If I, say want to skip to the 2nd half of a show because I caught the first half, it forces you through all the ads. You don’t always watch these things linearly.
The ultimate worst is when sites making you watch the same clip over and over everytime you click a new video. Especially some news sites.