Today Twitter is unveiling a new home page that puts search of Twitter feeds front and center. Three classifications of topics are spotlighted on the bottom of the opening page (this will be seen by anyone not yet signed into Twitter). The three classes of topics are: Now, Today and this week.

Defining a “tweet” for the uninitiated and explaining how to create an account doesn’t resonate with everyone. “Why would I want to do that?” is a common reaction. However, demonstrating the power of Twitter as a discovery engine for what is happening right now through our Search and Trends often awakens a sense of wonder which inevitably leads to a much more compelling question, “How do I get involved?”

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