Windows Mobile users have a brand new 0n-device app store — HandMarket Apps. Handmark’s mobile store platform provides instant access to a wide variety of the best free and paid WinMo content with an easy-to-use navigation bar, quick search capability and user reviews.

The HandMarket App store features a customizable user interface for each device style (differentiating touchscreen and QWERTY keyboard handsets).  Users have on-device access to themes, ringtones, apps, and games.

The mobile storefront includes both carrier billing support, and standard credit card payment (no PayPal necessary – *cough* RIM *cough*).  The initial launch covers North America only, but the HandMarket App store is expected to begin expanding into other countries in the coming months.

The on-device store is available for immediate download from www.handmark.com.

Image courtesy of wmexperts