That Toyota is at it again.

The Japanese automaker has once again chosen the State Fair of Texas auto venue for a world debut.

Below is the official blurb released today along with the above picture. Not much to look at yet but stay tuned – the GearDiary team will be on hand to bring you all the details when the curtain goes up next month.

“DEEP IN THE HEART OF TEXAS – The all-new 2010 Toyota 4Runner is headed for Dallas to make its world debut at the State Fair of Texas during a news conference on Sept. 24. More rugged than ever, the new fifth-generation 4Runner offers sure-footed off-road capability and increased comfort with added roominess. More than 1.8 million 4Runners have been sold since it was introduced in 1984, and more than 70 percent are still on the road.
The State Fair of Texas runs Sept. 25 to Oct. 18.”

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2. 2008 Toyota FJ Cruiser
3. 2009 Toyota Highlander Hybrid
4. Wednesday Walkaround: 2009 Toyota Venza
5. 2009 Toyota Venza – but what is it?