It’s great to see the new Android handsets trickling in, and as usual – HTC is leading the pack with a new cutie called the Tattoo. Of course, the minute a case is put on it, the cuteness factor will all but evaporate.

So is there anything else that sets the Tattoo apart from every other matte black handset? According to HTC, “people [will be] able to design and purchase their own unique covers or search and select from popular cover designs, altering the look of the phone to reflect their mood or individual tastes.”

It will be the second phone to “embody HTC Sense, a mobile experience focused on putting people at the centre by making your phone work in a more simple and natural way.” And under the hood?

HTC Tattoo integrates Google’s innovative mobile services including: Google Maps, search, Google Mail, and Android market where users can download thousands of popular applications and games. It also comes complete with a broad variety of hardware features including a 3.2 megapixel autofocus camera, 3.5mm stereo headset jack and expandable microSD memory

So the question arises…

Will you show your mama this Tattoo?

HTC TATTOO™ BRINGS ANDROID TO ALL
Tattoo embodies three core principles of HTC Sense: Make it Mine, Stay Close and Discover the Unexpected

TAIWAN – September 8, 2009 – HTC Corporation today introduced the HTC Tattoo™, an Android-based phone that brings broad personalization to the masses. With its distinct design and ability to personalize all aspects of the phone, from its hardware to its applications and content, people are able to express themselves and create their own individual mobile experience.

“Everyone wants their own phone to feel like it was specifically made for them. The Tattoo, with HTC Sense represents an easy way to shape your own distinct mobile experience and really make it your own,” said Peter Chou, Chief Executive Officer, HTC Corporation. “The HTC Tattoo ensures that you can create the most engaging and appropriate mobile experience through simple yet powerful personalization.”

HTC Tattoo is the second phone to embody HTC Sense, a mobile experience focused on putting people at the centre by making your phone work in a more simple and natural way. Designed by listening and observing how people live and communicate, HTC Sense revolves around three fundamental principles Make it Mine, Stay Close and Discover the Unexpected.

With HTC Tattoo, you stay close to the important people in your life by integrating your communications and applications including voice calls, emails, texts, photos and status updates into one consolidated view, providing innovative and fun phone experiences.

The stylish HTC Tattoo is small and compact, fitting snugly into your hand or pocket. People are able to design and purchase their own unique covers or search and select from popular cover designs, altering the look of the phone to reflect their mood or individual tastes.

HTC Tattoo integrates Google’s innovative mobile services including: Google Maps, search, Google Mail, and Android market where users can download thousands of popular applications and games. It also comes complete with a broad variety of hardware features including a 3.2 megapixel autofocus camera, 3.5mm stereo headset jack and expandable microSD memory

Availability
The HTC Tattoo will be available in Europe first at the beginning of October, and will roll out in markets around the world in the following months.

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry and continues to pioneer industry-leading mobile experiences through design, usability and innovation that is sparked by how the mobile phone can improve how people live and communicate. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.