RealMac Buys EventBox… Renames It Socialite

Posted on 07 October 2009, at 7:38 am, by Dan Cohen

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I wrote about the Mac application EventBox back in July. It’s a nice little application that allows you gather together a number of your different social media and keep it in one place. For example, I use it for my Google Reader feeds, and to keep track of both Twitter and Facebook. At the time the application was described in this way

Do you use many social services? Annoyed that you have to run 6 different applications? Enter the new revolutionary social app, EventBox. All your services in one place, integrated.
When you are busy doing your work, you don’t want anything to disrupt your focus. But you still want to read that message which just came in. This is where the HUD window comes in handy.

Well, it turns out I wasn’t the only one who was keeping an eye on application. The folks at RealMac, the people behind RapidWeaver and LittleSnapper (two of my most frequently used Mac applications) were as well. They liked it so much, in fact, that they purchased it and are renaming it Socialite.

Their website explains –

The Story So Far

Ever since we found out about EventBox in late 2008, all of us at Realmac Software have been keeping a keen eye on its development. We’ve often toyed with the idea of making an application similar to EventBox to keep our Twitter, Flickr, RSS and other accounts in one place.

We’re thrilled to announce today that Realmac Software has acquired EventBox from The Cosmic Machine. We love their vision for the application, and want to build on EventBox’s great start to make it rock even more.

They go on to explain that in November they will formally relaunched the application under its new name. Why did they pick Socialite? because the built-in dictionary that comes with each of our Macs describes a socialite as “[someone] who is well known in fashionable society and is fond of social activities and entertainment’” (Cute)

I had high hopes that this acquisition would mean great things for EventBox. that might still happen but I’m not entirely sure we’ll be seeing much development, at least in the near future. I reached out to RealMac inquire as to their plans for it. The good news is that they got back to me rather quickly. (I love superior customer service.) The bad news is, at least as far as they’re willing to share,

For now we don’t have any plans beyond ‘polish the application’!

Bummer… Then again, knowing RealMac… they have a few tricks up their sleeves. This is one to watch!

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