Digital medium format for under $10k with the new Mamiya DM22

Posted on 21 October 2009, at 10:10 am, by David Goodspeed

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The digital transformation in the professional photographic world began around 10 years ago. D-SLRs began making their appearance on the scene as the “next big thing.” I myself was an early user of the now classic Nikon D-1 digital SLR camera. But the acceptance of digital by art directors worldwide was not so well taken. Availability of digital technology in the medium and large format spectrums came much slower and at greater cost. Fast forward to November, 2009, and Mamiya has an answer for those caught in this dilemma.

From Mamiya:

Elmsford, NY – October 20, 2009 – Mamiya, synonymous with professional photography, has introduced a new 22MP, 36×48mm digital camera selling for $9,995. The Mamiya DM22, slated for November delivery, is the perfect choice for photographers when 35mm-sized DSLRs are not good enough. In fashion work, studio product photography, industrial/scientific or other demanding photographic specialties, medium format photography is in many people’s eyes hands-down the winner over 35mm-based digital. The DM22 is the affordable way to achieve that superiority.

“For years, many professional photographers have been relegated to consumer-like DSLR systems, simply due to the high cost of recognized pro-level digital equipment,” says Mamiya Product Marketing Manager Mike Edwards. “This new camera features a premium-quality 22 megapixel sensor, and true 16bit/channel RAW files, resulting in richly detailed images that leave a vibrant and lasting impression for both the photographer and client. We recognize photographers’ need to deliver exceptional quality photographs, along with an impression of professionalism, which a 35mm-sized DSLR cannot present.

Files can be processed using either of the included software solutions: Capture One™ by Phase One or Leaf Capture™, or photographers can choose to use Adobe Lightroom™ (not included) allowing the widest variety of professional processing software options available. This is definitely an opportunity to put the finest technology to work at a most affordable price.”

The new camera has an estimated street price of $9,995. It’s being introduced at the same time as the Mamiya DM28, with a street price of $14,990. Both cameras come with the sharp Mamiya 80mm f/2.8 D Series lens, focal plane shutter, and are fully compatible with any Mamiya AF focal plane series lens. In addition, they can be used with older 645MF and Hasselblad lenses (via #310-244 adapter), both in stop-down mode.

Both the DM22 and DM28 feature Mamiya’s new Guaranteed Trade-Up Program, which offers purchasers of new Mamiya digital products the peace of mind of knowing they can safely choose the right product for their specific needs.

The DM22 features a 48×36mm sensor, 5356×4056 pixels, and an ISO range of 25-400. The RAW file is the Mosaic format, HDR-type, with 16 bits/channel and a dynamic range of 12 f/stops. Image storage is either on a CF card or via FireWire™. The DM28 is identical except its sensor is 44×33mm, 6144×4622 pixels, and an ISO range of 50-800.

For more information, visit Mamiya.com.