Apple Retail Stores are packed on a quiet day. So imagine trying to go shopping in the two weeks leading up to Christmas…
You walk in the store. You are thinking, “Lucy REALLY wants an iPod!”
The store is packed with wall to wall shoppers. You think, “Boy, I must really love Lucy to put up with this crowd!”
You can’t get near a demo unit let alone a salesperson. You think, “I LOVE Lucy… but not THIS much!”
You walk out.
Apple wants to make sure this type of scenario doesn’t play out at THEIR stores. One way their are addressing it… their new “Reserve and Pick Up” service. As their site explains…
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”)
Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. +Dan Cohen