Apple Retail Stores are packed on a quiet day. So imagine trying to go shopping in the two weeks leading up to Christmas…

You walk in the store. You are thinking, “Lucy REALLY wants an iPod!”

The store is packed with wall to wall shoppers. You think, “Boy, I must really love Lucy to put up with this crowd!”

You can’t get near a demo unit let alone a salesperson. You think, “I LOVE Lucy… but not THIS much!”

You walk out.

Apple wants to make sure this type of scenario doesn’t play out at THEIR stores. One way their are addressing it… their new “Reserve and Pick Up” service. As their site explains…

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