Yesterday we posted some thoughts on the iTunes App Store and the growing challenge posed by 100,000 apps. In the current environment it is increasingly difficult for developers to their apps noticed. It is equally hard for customers to notice the apps that deserve attention. There are a number of techniques that can be employed to try to make sense of the current situation.

One approach is the “My Comfortable Old Shoes” approach. In this approach you simply stick with the apps you currently have and smile.
It is simple, it is cheap, and it avoids the headache of sorting through 100,000 apps in the App Store.

Another approach is the “More Is Always Better” approach. In this approach you simply spend hours each day combing through the various RSS feeds that display updated and new applications. It is a full-time job but then again since “more is always better” it is certainly worth the time and the effort.

There is, however, a third approach. This approach uses an intelligent sorting system to rate the apps that you currently have and then use those current likes and dislikes to sort through all of the new apps in an automated manner. That’s the idea behind the new system Apptizr. Apptizr “captures individual user’s interests to make personal app recommendations. Users can receive app recommendations both on the Apptizr website and via a weekly email.”

Does this sound like something that might be useful to you? Is it something you would like to see before the general public? If so read on…

The mission of this new free service is…

Apptizr was founded in 2009 with the mission of making it easy for you to find great mobile applications based on your individual interests. With over 100K apps approved by the Apple App Store, finding high quality apps that match your interests is like finding a needle in the haystack. Apptizr does the heavy lifting through our proprietary algorithm that matches the users’ interest with the right apps. The engine is smart enough to learn more about our users’ preferences over time as they tell us whether they liked the recommendations we made. We also evaluate the applications for quality and only recommend the best apps in each category to our users.

I tried the system and found it easy to use. You simply let the system know which apps you have and which you like and dislike. So far I’m pretty impressed with it and with so many apps now available this kind of approach is more than welcome.

The developer behind Apptizr has made 200 slots available for you, our readers, to give Apptizr a try. If you are interested, read through the Q & A that follows. At the end of the list you’ll find the URL to give the service a try and the special Gear Diary invite code. The first 200 readers to use it get in on the ground floor…

Q: What is Apptizr?

A: Apptizr is a free service that recommends iPhone apps to you based on your tastes. After telling Apptizr about your tastes, you’ll receive a list of recommended apps for you to check out. Our recommendation improves over time as you tell us what recommendations you like or dislike. Apptizr also sends you a list of personalized recommedations weekly to your email.

Q: How does Apptizr generate its recommendations?

A: Apptizr uses a proprietary algorithm to generate our recommendations tailored to your tastes. We take into account your interests, as well as what you tell us about how you liked our recommendations.

Q: What happens when I ‘own’, ‘like’ or ‘dislike’ an app?

A: When you tell us you own or you like an app, we move it to your ‘My Apps’ page and also adjusts our algorithm to show you more apps like it. If you tell us you dislike an app, we remove it from the recommendations page and will never show it to you ag

ain. We also adjust our algorithm to show you less apps similar to it.

Q: How much does Apptizr cost?

A: We provide the service for free to consumers.

Q: Can I get more than ten recommended apps once a week?

A: If you don’t do anything after you signup, you will receive ten recommended apps weekly. However, you can always get more recommendations by logging into your Apptizr account at our website. After you login, you can click on the “More Recommendations” button at the bottom of your current recommended apps for ten more recommendations. You can do this as many times as you like, as often as you like.

Q: Do I have to receive the weekly recommendations email?

A: We provide the weekly recommendation to you via email for your convenience. You can choose to stop receiving these recommendations via email by clicking on the ‘unsubscribe’ link in the email. You can also tell us by logging into Apptizr and change your Notifications preference on the My Account page.

Q: Okay, I’m sold… now how do I give it a try??

A. Go to… http://www.apptizr.com/invite/vip and use the invite code 4GearDiary. It will work for the first 200 readers!

How you would like to subscribe to Gear Diary? We offer:

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