SCOTTEVEST: Same Innovative Clothing, New Approach

Posted on 12 November 2009, at 2:03 pm, by Dan Cohen

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I love SCOTTEVEST Clothing. I love the design. I love the functionality. I love how GREAT the clothing is every day, but especially while traveling.

Over the years the SEV design technology has gotten better and better. The current features are amazing. Clear touch fabric that allows a traveler to see and control their iPod and cell phones through the fabric, SeV’s patented Personal Area Network (PAN) to manage wires and earbuds, magnetic pocket closures so your devices don’t fall out and weight Management Systems to balance the weight from these added devices.

Well SCOTTEVEST have become fully aware that it isn’t just geeks like us who love their clothing. No, their stuff is awesome for anyone who might be traveling. In fact, my father-in-law Mark took my old, beat up SEV vest with him on a recent safari in Africa and found it to be remarkably useful. As a result, they have introduced a new line of Travel Clothing with TONS of Pockets and Features that will make moving from place to place easier than ever. As they explain-

If you’re like most travelers, the new airline luggage fees are an issue of annoyance. SCOTTEVEST/SeV, licensed by TEC-Technology Enabled Clothing, provides clothing that helps eliminate that extra carry-on. Each piece is designed to carry a multitude of electronic devices and other travel items – all contained in a hidden, interior pockets.

Their newest item? The Pack Windbreaker. (pictured above) It has 17 hidden pockets and packs into itself for ease of travel. Available in five colors it has an MSRP of $75 and can be ordered here.

More details on SEV’s new focus after the jump.

SCOTTEVEST INTRODUCES NEW BRAND STRATEGY AIMED AT THE EVERYDAY TRAVELER

TEC-Technology Enabled Clothing ® company reinvents its marketing message with new Web site, catalog and expanded product line

(Ketchum, Idaho—November 12, 2009) — SCOTTEVEST, Inc. (SeV), a leading manufacturer of gadget-friendly clothing, introduces its new brand strategy geared toward the travel market – the company’s first marketing shift since its inception in 2000. The new strategy includes a redesigned Web site, (www.scottevest.com), catalog featuring SeV customers on their travel adventures and an expanded SeV Collection.

For the last decade, SCOTTEVEST has been outfitting people with comfortable, functional clothing that can carry multiple technology devices on the interior of each piece. While the products will always appeal to several communities, a recent customer photo contest to be part of the next catalog showed that most customers were those that simply loved travel. Thousands of photos poured in featuring SeV customers in various locales across the world wearing their SeV clothing, inspiring the brand reinvention.

“We have experienced massive success in the past decade, but we have discovered that we have a vibrant SeV fan club among the travelers,” said SCOTTEVEST CEO Scott Jordan. “While our clothing collection will always remain attractive to the tech lovers, we are excited to shift our marketing focus to celebrate the active travelers.”

The inspiring travel photos are being used in SeV’s new catalog, featuring real travel enthusiasts wearing their SeV clothing, as well as throughout the re-designed Web site. Further strengthening the message to travelers, SeV unveiled its new tagline “SCOTTEVEST, for the trip of your life!” which will be featured throughout the marketing campaign. With such an overwhelming interest from travelers, SeV is also adding pieces to its popular SeV Collection. Currently featuring over 25 pieces for both men and women including jackets, vests, shirts and pants, two new pieces will be added by the end of 2009.

The travel market is a perfect audience for SeV, as the clothing makes travel easier by:
• Simplifying airport security and saving extra baggage fees (pockets replace carry-on bags)
• Detouring pick-pockets, as valuables are hidden in interior pockets
• Providing an easy way to organize and comfortably carry all travel necessities and technology devices

All SeV clothing features a multitude of pockets and clear touch fabric, which allows wearers to see and control their iPods® and cell phones through the fabric, and SeV’s patented Personal Area Network (P.A.N.), which manages wires and earbuds. SeV is available at Magellan’s Travel Supplies, SkyMall, Travel Tools and at www.scottevest.com.