At long last we are seeing phones that can compete with the iPhone spec to spec. In fact, there are now some phones with better specs than the iPhone. Some have better screens. Others have the ability to multitask, something many of us have longed for and have had to jailbreak in order to get. And yet others are less expensive to purchase and to use than the iPhone. None of them, however, have the iPhone’s secret sauce. And it is that sauce that will help keep the iPhone ahead of the pack in the foreseeable future.
What is the secret sauce?
In less than three years the iPhone has achieved the status of cultural icon. It has become a cultural phenomenon in a way that no other smartphone currently is and that will serve it well for a long time. Need examples? The iPhone finds its way into movies. It appears on more television programs than I can list. And on the plane yesterday I noticed someone reading a magazine that had a full-page advertisement for the Time Magazine iPhone app. I mean seriously, when was the last time you saw a full-page print ad for a cellphone application?
None of those, however, prompted this post. This, however, did…
While reading Clive Cussler’s most recent book I came upon this page.
It struck me as rather odd for one reason and one reason only. I don’t recall seeing specific references to one particular device as a common occurrence. Maybe it happens but I never really took notice of it. Usually what I see is the reference to generic cell phone. Something like “and then Sally picked up her phone and made a call.”
But here it was, a direct reference to one particular cell phone. Why? Because the iPhone is a cultural phenomenon at this point, and that’s not letting up anytime soon.
And there is reason for it. I mean, with what other device could I dictate the first draft of this post (thanks Dragon for iPhone), take pictures of my Kindle, search for a picture of a Big Mac and then edit the pictures (thanks iPhone app PhotoGene)? It truly is a transformative device… and the current status it has gained is the result of it.
Oh, and if there were any doubt what brand of device Clive Cussler likes to use a few pages later there was this reference.












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