ShopSavvy iPhone App Black Friday Numbers

Posted on 02 December 2009 by


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ShopSavvy is a bar code scanning software application from Big in Japan.  The comparison-shopping application for the iPhone and Android phones was heavily used over Black Friday Weekend, as more than 1 million users scanned at least one product with the app’s barcode scanner over the three-day shopping weekend.  On Black Friday alone, 612,488 individuals used ShopSavvy to find the best price, a sevenfold increase over the 86,000 users who scan products on an average Friday, the app’s developer said.

Data from the 18+ million scans by ShopSavvy users from Nov. 27-29 reveal that the most scanned product during Black Friday weekend was Going Rogue by Sarah Palin.  Other top products included:

Top Toy: Zhu Zhu Pets Hamster Mr. Squiggles
Top Video Game: Guitar Hero III: Legends of Rock
Top Camera: Nikon Coolpix
Top Laptop: Sony 15″ Laptop w/Intel Dual Core Processor
Top Netbook: Compaq Netbook w/Intel Atom Processor
Top Desktop: eMachines Desktop w/AMD Athlon Processor
Top HDTV: Emerson 32″ LCD 720p HDTV

The five most popular retailers for ShopSavvy scanning were:

1.      Walmart
2.      Best Buy
3.      Target
4.      GameStop
5.      Macy’s

The five most popular metropolitan areas for ShopSavvy scanning were:

1.      New York
2.      Houston
3.      Los Angeles
4.      Dallas
5.      Chicago

ShopSavvy, a popular app on Android phones, became available on the iPhone earlier this month.  The application enables users to comparison shop on the go for more than 20 million products at more than 20,000 retailers worldwide, simply by scanning the product’s barcode using the phone’s built-in camera.   Using the barcode information, ShopSavvy searches the Web for the best prices on the product, displaying the lowest prices online as well as at nearby brick-and-mortar retailers. ShopSavvy looks up product reviews to further assist with purchase decisions.  According to Apple, ShopSavvy is now the most popular barcode scanning application in the iTunes App Store.

Here’s a video of the app in action:

YouTube Preview Image

You can download the app here (link opens iTunes.)

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