Introducing eGether, a New Social Portal That Takes Technology News Seriously

Posted on 08 December 2009 by


egether

The social networking world is increasingly crowded these days. So do we need yet another social networking site? The answer is… “Yes”, if that site is eGether.

eGether, which rolls out in public beta today, is a social networking site that takes news seriously. The site is…

a collaborative multi-dimensional service combining the best functionality from Twitter, Facebook, YouTube, Flickr and LinkedIn, in a social portal for consumers, press, PR and analysts.

In other words, the focus of eGether isn’t about telling others what you had for dinner, but rather sharing your news about and experience with the latest gadget. eGether is smart, slick and has big plans.

The full press release follows.

Disclaimer: Our own Judie Lipsett is on eGether’s advisory board, and many of us have been using it since its earliest days.


Press Release:

Come together with eGether, a collaborative multi-dimensional service combining the best functionality from Twitter, Facebook, YouTube, Flickr and LinkedIn

Scottsdale, AZ, and Dallas, TX — December 8, 2009 — Addressing consumer demand to have one site that links to Twitter, Facebook, YouTube, Flickr and LinkedIn, eGether is launching today in public beta (http://egether.com/). A collaborative multi-dimensional social portal for consumers, reporters, analysts and PR practitioners, eGether is centered around an Activity Pitching Engine (APE) that combines 255 character status updates and 999 character pitches, using familiar @ status messaging for inter-user communication. Status updates can include one image, while pitches can include image and video content (including embedded YouTube), documents such as DOC, PDF and ZIP, and hyperlinks.

eGether was founded by Vincent Nguyen and Ewdison Then after they had grown frustrated using a combination of existing networking tools to collaborate. They developed eGether to bring the best of Twitter, Facebook, YouTube, Flickr and LinkedIn functionality and features into one easy-to-manage social networking service structured around Activities and Connections. Activities originate from user status updates and pitches, combined with user-defined contact information, online galleries that can be tagged with people and products. Connections include private and public circles — groups of other eGether users with whom they collaborate, or topics about which they are interested. eGether also allows consumers to obtain product and service information direct from the source, rather than second-hand. Consumers can use global search for the latest company news and reviews; PR firms can freely pitch their clients’ products and services, rather than sending out individual alerts.

eGether offers a single information point with a custom URL for users that can be shared via email, Twitter, Facebook and elsewhere. Visitors can then engage in discussions with everyone from consumers, to people in the media, to analysts, or even engineers involved in the company. eGether also empowers users to connect and share what’s on their mind, or even just to share their thoughts on the shiny new gadget they received over the holidays.

To start taking advantage of eGether’s powerful social networking tools, sign up at http://egether.com/signup.

eGether is supported by an advisory board including Tim Bajarin, president of Creative Strategies, Inc. (www.creativestrategies.com); Michael Gartenberg, vice president of strategy and analysis at Interpret, LLC (www.gartenblog.net); Seth Combs interactive brand strategist (www.sethcombs.com); and Judie Lipsett tech blogger and founder of GearDiary (www.geardiary.com).

This post was written by:

- who has written 2795 posts on Gear Diary.

Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. +Dan Cohen

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  • http://www.geardiary.com/ Judie Lipsett

    I am really proud to be associated with Vincent and Ewdi (Seth, John & Michael, too) in this; eGether is a true labor of love, and I think that it will fill a need.

    Mike Cane (one of the biggest [and most caustically vocal] skeptics I know) wrote a great article about eGether, and it is definitely worth the read:

    http://ebooktest.wordpress.com/2009/12/08/egeth…

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  • mykelocksmith

    I just signed up for egether, and I don't get it yet. I think I need more time to figure out how it works, and I'd imagine more time for content to build up on the site. I do like the concept outlined in this article, so I look forward to watching this take off.

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  • http://www.geardiary.com/ Judie Lipsett

    myke – watch the video I just embedded. I think it helps explain a bit of how to use it. I see this as a really great business tool – a way for companies to get their information directly to the press and consumers, without making them hunt for it, and a central place for consumers and press to find information. I think its usefulness is going to be huge – assuming people discover it. The best way for that to happen is to get the word out. :-)

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