Apparent is a company based out of North Carolina that is primarily known for barcode scanners, credit card readers and custom asset tags used by businesses to keep track of their inventory.  This year they’ll be showing off a brand new product at CES:  the Doxie portable scanner.

Oh, I know.  You’ve seen portable scanners before.  So what makes the Doxie noteworthy in a sea of products?  How about being able to set up the Doxie to scan directly to cloud services like Evernote, Google Docs, Scribd, Backpack or Flickr?  Need to share documents via IM, Twitter, or e-mail?  No problem.  You can set up Doxie to do all of that for you as well.  That’s right, send all of your documents and photos  directly to the sites and services you use every day in one fell swoop.  No scanning, then saving, and then uploading.  Bada-bing, bada-boom.  Done!

Interested?  Let’s take a look at the pricing and features.

LAS VEGAS, NV (January 6th, 2010)—Apparent will present Doxie, the amazing scanner for documents, for the first time this week at ShowStoppers in Las Vegas. Doxie is an entirely new kind of scanner that makes it easy to share and archive documents on any PC or Mac.

Doxie scans directly to the cloud: send paper and photos directly to popular web apps like Google Docs, Evernote, Scribd, Backpack, Acrobat.com, and Flickr. Doxie also scans directly to desktop apps like iPhoto and Picasa, and offers the exclusive Doxie Cloud PDF hosting service for instant document sharing via e-mail, chat, and Twitter. And Doxie’s intuitive, integrated design offers seamless scanning with one press of Doxie’s Multi-Tap Heart Button.

Doxie will be available to order this February for a groundbreaking retail price of $129.00. See advance photos, screenshots, and sign up for updates and full details at: http://www.getdoxie.com

About Apparent Corporation
Apparent makes smart devices and software that rocks. Apparent’s award-winning products and brands include IntelliScanner home and small business barcode readers that organize everything; Barcode Producer, the
industry standard barcode generation software package for graphic designers; and Doxie, the amazing scanner for documents.

Contact: +1 919-468-0340, hello@itsapparent.com, www.itsapparent.com.

Doxie is compatible with Mac & PC and will be priced at $129.  Look for Doxie to be  available for online ordering in February.