Alex Reader gets a Store and Price Reduction all in the Same Day

Posted on 07 January 2010 by


Image from Spring Design's Website

Borders eBook store powered by Kobo will be the book store for Spring Design’s Alex eReader.

“Our agreement with Spring Design represents another step in our digital strategy, which continues to focus on offering book lovers-including our more than 35 million Borders Rewards loyalty program members-high quality content on the device of their choosing,” said Borders Group Chief Executive Officer Ron Marshall. “We look forward to bringing a world class eBook experience to Alex users.”

Plus in the same press release, they said the price will now be $359 instead of $399 as first reported earlier.  Their website also got a hefty update since this morning.   I wish Borders and Spring Design luck with this cool looking device.  Only time will tell if Spring Design can eclipse Sony and challenge Amazon and B&N.

This post was written by:

- who has written 491 posts on Gear Diary.

Joel is a system admin for a local college in Columbus, OH. While he loves Linux and tend to use it more than anything else, he will stoop to running closed source if it is the best tool for the job. His techno passions are Linux, Android, netbooks, GPS, podcasting and Personal Media Players.

Contact the author