Microsoft looking to cut Google out of the iPhone, enemies become allies

Posted on 20 January 2010 by Francis Scardino


Image courtesy of watblog

When Microsoft approaches Apple and stars talks of working together, you know something’s not right. In this case, it’s a plot against Google and their mobile search engine supremecy. With Microsoft losing mobile marketshare by the day, and Apple gaining it, they have to fight back with something. They are campaigning with Apple to have Bing as the default search provider on the iPhone. Currently the only options are Google and Yahoo, with Google being the default.

The partnership would make Bing the default search engine and of course ads would follow and possibly a cut of  proceeds to Apple. Who know how much Microsoft is willing to pony up for the deal, but one thing is for sure that they cannot financially stiff arm Google into losing out. Not quite a match made in heaven, but for Microsoft a fight for the common good. Plus Microsoft might even cash in on an old favor, like back in  August 97 to the tune of $150 million. Anyway, Google dominates the mobile search with 86% of the market, while Bing has all of 11%. I ask you as an Apple iPhone owner, how would you like to see a Microsoft Product in your next iPhone?

Via Dailytech

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This post was written by:

Francis Scardino - who has written 95 posts on Gear Diary.

Southeast PA, Network admin, Android Enthusiast, Gadget Aficionado, Tech Guru

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7 Responses to “Microsoft looking to cut Google out of the iPhone, enemies become allies”

  1. Aaaaaauuuuuuggggghhhhh! *Anything* but a Microsoft product! God save us!

  2. I haven’t been overly thrilled with Bing based on limited testing, but half of that might be years of ‘Google-Fu’ development ;)

  3. Caveat: I hate Microsoft, and have for nearly 20 years. Everything they do looks to *me* like a crappy, overengineered, bloated rip-off of someone else’s work, e.g. their desktop. I am not an Apple fanboy; I am a former UNIX nerd, and MS products offend me.

    That stated, I’m not surprised, Michael. IE has always come across as an iteration or two behind whatever the top browser is, so it doesn’t shock me that Bing feel similarly beta-ish.


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