Is The App Store Process (Still) Broken?

Posted on 22 January 2010 by


Apple’s handling of the App Store has been under fire from the beginning… and for good reason much of the time.  The app approval process has been a mess at best. Apps have been rejected for seemingly no reason. and there have been times when apps that were initially approved have then been pulled. It has been better lately, but better than pathetic isn’t great.

Here’s the latest… Wednesday night the developer of an app I recently reviewed had their application pulled from iTunes. The drama surrounding it once again reveals the issues that remain unresolved.
More after the break…

The drama started when a competing application complained of copyright infringement. Ultimately Apple pulled it from the App Store but not without open questions remaining.

I have reviewed both of the apps in question: AppVault Pro (which was removed from the App Store) and AppBox Pro (whose developer registered the complaint to Apple) are similar in purpose and function. Basically, they are a collection of commonly used applications that range from levels to a flashlight to converters.  To my mind AppVault was a bit more polished and visually pleasing than AppBox but they were basically the same.  In addition AppVault had some additional features that were quite appealing, such as a guitar tuner and Bible.

Then AppPro Box brought forward a copyright complaint. I am not going to lie and say I know anything about code or copyright, but from what I understand despite similar functionality the two have different original code.  Moreover, I have reviewed many iPhone apps and often find that many are quite similar. This is especially true with puzzle games. Many offer the exact same gameplay with a slightly different look and sounds.  Each one developed seems to add a few wrinkles or added features. Similar… yes. Copyright infringement… I’m not so sure. Personally I see these similarities as competition. That’s a good thing as it encourages developers to stay on their toes. In the end we, the consumers, win.

But a complaint was lodged against AppVault Pro… and ultimately Apple pulled the app from the App Store.

According to the AppVault developers, the complaint was registered to Apple about a week ago.  The argument was made that there were no grounds for infringement claims and several of the developer attempted to work out some of the issues.  Obviously the two developers did not come to agreement, and Apple removed AppVault Pro late Wednesday night — but without Apple saying anything beforehand. That’s right. Apple did not communicate with the developer of AppVault Pro and did not provide any reasoning for the removal. (Read the AppVault Pro developers side of the story here.)

It is not my place to argue the copyright claims or any of the battle between the developers. But it does raise questions about Apple’s handling yet another situation? Should there be a process in place to hear complaints between competing developers? Yes. Should there be a clear process to resolve issues? You bet. Should the process be clarified before a claim is made? Absolutely. Did Apple do any of this? Of course not…

What is your take?  Does Apple have problems?  Shouldn’t there be a set protocol and open communication with the developers that make the App Store a great product?  With new options in the phone market (can you say “Dan and Larry love their Nexus Ones and Carly is downright giddy over her Droid?) and growing app communities (the Android Market offers app refunds! Wow!!), maybe these issues should be addressed.

This post was written by:

- who has written 330 posts on Gear Diary.

Travis is a high school teacher and coach in a small South Texas town for eleven years. His love for gadgets began at a very early age, and he has been a cross between a jock and a geek for most of his life. He has two boys (ages 5 and 2), and a wonderful wife who lets him be a gadget freak. He is a fairly new Mac convert and has drank the whole pitcher of kool-aid! He is also an avid guitar player and turns handmade pens whenever he can find a spare moment.

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  • http://www.app-vault.com rwenderlich

    Hey Travis, thanks for helping spread the word on this.

    For anyone who is interested, here’s an app-by-app comparison for the latest version of AppVault vs. AppBox: http://img190.imageshack.us/img190/8122/comparisondw.jpg

    We really worked hard to raise the bar in the “app collection” genre and provide everyone more apps and more features than was available anywhere else – it’s a shame we were pulled just by a complaint from our competitor without even having a chance to make our case. Bad for developers, and bad for customers.

    If you’re interested in promoting Open Competition on the App Store, please sign this petition: http://www.thepetitionsite.com/1/open-competition-in-app-store

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  • supersteele

    We are all for free competition in the market—naturally! However, I actually checked into this and let the truth be known that the initial launch of AppVault was 99% identical to AppBox. I’m talking colors, graphics, menus, you name it. I heard that even a bunch of the code was at some point directly copied…. Sure, now they have back-peddled and are attempting to introduce their own designs, but they chose the easy route to begin with. It was unfair, dishonest and misleading to customers–and very likely illegal. Shame on AppVault for trying to cut corners and then crying when the other company simply tries to protect their rights.

    I see a link to AppVault’s side of the story; it would be great to get the other side as well.

    Take care!

    Sam