Update: According to Cnet McGraw Hill was never going to be part of the presentation so a last minute change wasn’t a response to the prior day’s loose lips. Maybe so, but watching the video of the interview with McGraw Hill’s publisher it sure sounds like he was in the know… then out of it. One thing is for sure… we’ll never know for sure.
Steve Jobs makes beautiful devices. He is a perfectionist who has the ability to release items that, while often crippled in significant ways (read — no multitasking on the device) people just want. Steve Jobs is a visionary. Steve Jobs has transformed the personal computing forever. Apparently, Steve Jobs can be a vengeful SOB.
If you need proof just look at the ugly slide showing the publishers involved with the new iPad. See the lack of symmetry? See the lack of style and refinement?See the tear stains from McGraw Hill’s publisher whose company was pulled off it at the last minute??
The Huffington report is reporting that this particular slide was changed at the last minute after McGraw Hill’s 61-year-old publisher Harold “Terry” McGraw was loose lipped about Apple’s coming release. On CNBC he said,
Yes, they’ll make their announcement tomorrow on this one. We have worked with Apple for quite a while. And the Tablet is going to be based on the iPhone operating system and so it will be transferable. So what you are going to be able to do now is we have a consortium of e-books. And we have 95% of all our materials that are in e-book format on that one. So now with the tablet you’re going to open up the higher education market, the professional market. The tablet is going to be just really terrific.
My thoughts at the time — “yay, Apple tablet is for real. Yay, it’s running the iPhone operating system. Uh oh, McGraw-Hill is dead to Steve Jobs and Apple.”
Yes, if you want to work with Apple you don’t talk about Apple. At least not until Apple tells you you can.

Yes, the first rule of AppleClub is… don’t talk about AppleClub.

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Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him.
  • http://www.tedesigns.us Travis Ehrlich

    I use McGraw-Hill textbooks in my classes so I was paying close attention to this. As soon as I saw the video I immediately thought “Uh oh, you’re in trouble!!!” I hope this changes the way we adopt textbooks next time.

  • Joel McLaughlin

    A lot of this is Steve. Some is just Apple’s lawyers I am sure. I am BETTING this guy violated a NDA when he said what he did on CNBC.

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