It has been a bit over a week since Steve Jobs announced the iPad. In that week the debate regarding the device and its limitations has continued. In fact, some analysts are scaling back their predictions regarding first year sales. If the number of cases and accessories that have already been announced for the iPad are any indication, however, this thing is going to be a huge hit.
One carrying solution I am excited about is the upcoming Taipan shadow and Taipan sneak from Booq. I recently reviewed a larger version of the Taipan shadow and was rather impressed. The Taipan shadow XS and the Taipan sneak will offer some great protection for the tablet. The $24.95 sneak is a neoprene case that zips around the iPad for 360º protection. The Taipan shadow is a smaller version of the well-designed messenger bag I am getting superb use from. And the best feature? While it is properly sized for the iPad, it avoids looking too much like a Murse.
As Booq founder and CEO Thorsten Trotzenberg notes,
“Booq is looking to create stylish carrying solutions for every tool in the creative professionals’ arsenal. With these additions to the booq Taipan line, consumers have the accessories they need to protect their new investments, while not sacrificing functionality or style.”
The full release follows…
Booq Has a New Creation Too, New Taipan shadow and Taipan sneak for Apple’s Newest Creation, the iPad
Equipped with plush and scratch-resistant interiors, shadow and sneak provide ideal protection for Apple’s iPad and other 10” devices
Sierra Madre, California – (January 29, 2010) – Booq, a leading brand of premium laptop carrying cases for creative professionals, has two new additions just in time for the new Apple® creation. Taipan shadow XS carrying case and Taipan sneak XS skin provide the Apple iPad and other 10” devices with the needed protection to get through your busy day unscathed. Available atbooqbags.com and retailers throughout the country, booq combines sophisticated design and functionality to deliver high-quality bags and cases for the next generation of ambitious professionals.
Whether it’s a compact notebook, tablet, or the new Apple iPad, the booq Taipanshadow XS provides the perfect protective case for all your mobile gear. Compact and lightweight with a luxurious interior, Taipan shadow XS offers plenty of room for business cards, keys, important documents and accessories. A sleek exterior conceals a plush and protective soft Nylex® lining that won’t scratch your gear. With an exterior water-repellent coating, a water-repelling interior ripstop lining, and a sleek professional design, your new Apple iPad will travel safely and in style.
booq: Taipan shadow XS features include:
• Densely padded iPad or notebook compartment with a super soft, scratch resistant interior
• Hidden mobile phone pocket for easy access while on the go
• Padded lip inside protects gear from zipper
• Luggage trolley compatible zippered opening
• Available in Black/Orange – Charcoal/Blue – Violet/White
• Equipped with Terralinq service that helps reunite you with your lost & found bag.Taipan sneak XS is the ideal protection for your new Apple iPad or 10-inch compact notebook inside another bag, backpack, or purse. A durable neoprene skin offers a deluxe cushion for your most prized possession. With a soft, non-scratch interior lining your Apple iPad or compact notebook will stay scratch free and safe as you push through your hectic day. The convenient dual zipper pulls are lined with a jersey trim that provides a barrier between the zipper and your precious device.
booq: Taipan sneak XS features include:
• Durable 3mm neoprene offers a protective cushion
• High-performance YKK zippers with two zipper pulls for added convenience
• Non-scratch interior lining
• Cushioned jersey trim protects devices from zipper scratchesTaipan shadow XS is available for $69.95 – Taipan sneak XS is available for $24.95 at www.booqbags.com and various retailers throughout the U.Swww.stores.booq.com.
Booq founder and CEO Thorsten Trotzenberg says, “Booq is looking to create stylish carrying solutions for every tool in the creative professionals’ arsenal. With these additions to the booq Taipan line, consumers have the accessories they need to protect their new investments, while not sacrificing functionality or style.”



Looks pretty good. It’ll fit the iPad, plus the peripherals (keyboard, mouse) if I want to take them along, plus the rest of my gear. Hmmmm . . .