the dry Squidarella

Like much of the country, West Texas has been experiencing a wetter than usual late winter. Rather than snow, we have had rain … nearly 6″ in some parts of my county alone. Due to the weather, I’ve found myself reaching for an umbrella more times in the last couple of weeks than I had in the last few years. And since my umbrella has basically become a regular accessory, I can’t help but wishing that it was as colorful and interesting as this one.

Urbantrim has just launched a new collection of color changing umbrellas. “The umbrellas start with a black and white design, but each drop of rain that falls will reveal the bright colors underneath until the whole design is transformed. Its produced by a London based design team (SquidLondon) and we are bringing it to the US for the very first time.

The technology behind the ink, which is responsible for the color morphing, has been painstakingly developed and is truly one of a kind.  We will hopefully be launching a whole range of products over time.

Squidarella, as we call them, have been picked up both by the Tate Modern in London and the Museum of Modern Art in NYC.  In fact the MoMA is currently commissioning a new line of umbrellas featuring the NY City skyline.”

This particular pattern is called the “Bird Squit Squidarella”, and if you can get past the mental image of an umbrella covered in poo (heh!), the colorful splatters might be just the thing to brighten up a rainy day.

the wet Squidarella

The Squidarella is $38, and they are available for purchase now.

Urbantrim