Jason gave us the once over on Poynt for Blackberry back in December and now the nifty local search application is hitting the iTunes App Store too.  The key to the iPhone version is the use of augmented reality technology, giving the user a real-time view of businesses, people, retailers and theaters around them.

Here’s how the developer describes the application:

Poynt is a convenient and time-saving application that connects iPhone users to local businesses, people, restaurants and movie theaters wherever and whenever the information is needed. Poynt for iPhone offers the features and benefits of multiple individual applications and the thorough integration with on-board apps like the address book, maps and phone makes the app truly more than the sum of its parts. By entering search terms, the user is able to discover people, businesses, restaurants and movies near their location. Poynt allows users to find phone numbers and addresses, maps and directions and offers enhanced features such as the ability to read movie reviews, view trailers and even purchase movie tickets and book dining reservations.

“With over two million Poynt users already on the BlackBerry platform worldwide, the market demand to bring Poynt to iPhone has been overwhelming,” said Andrew Osis, CEO of Multiplied Media. “We are very pleased to be able to now provide both iPhone and BlackBerry users the best in mobile local search. After months of development, our application for the iPhone is ground-breaking in its use of augmented reality technology and local search abilities, while still remaining true to the Poynt brand.”

Poynt for iPhone includes rich features such as:

-    Setting a Location: Poynt will detect your current location to begin a search or you can manually enter an address to use as your search location
-    Map View: Rotate the device to map a single or full set of search results
-    Augmented Reality: From within the map view, users can access a directional view of search results
-    Call Gesture: From a search result, hold the phone to your ear to automatically place a call
-    Address Book Integration: Add frequently accessed listings to your Contacts for convenient future look ups.

Poynt is free and available in the iTunes App Store now.

Look for a full review of the iPhone version soon.