It’s literally one of the first things I do with any LCD type device and for sure the first thing I’ve done with every iPhone and iPod Touch I’ve owned.

What is it?

Placed a screen shield on the screen to protect it.  In the past I’ve picked one up when I purchased my device at my local Apple Retail Store.  The Power Support Anti-Glare shields that Apple carries in their retail stores is my personal favorite and usually it’s what I have on my devices.

If this news is true it looks like I’ll have to start shopping elsewhere for my screen protectors.

According to a story on iLounge Apple is reportedly set to ban all screen protective film from their fleet of retail stores.

Apple has banned protective screen film from its retail and online stores, iLounge has confirmed with several separate companies, a policy that will affect both cases and individual film packages beginning in May. In communications with vendors that have been ongoing for “some time now,” according to one company, Apple has said that it will remove both film-only solutions from its stores, as well as any case or other accessory that includes film protection as part of its package, such as cases that include film screen protectors. According to sources, the ban will impact all forms of screen film, including completely clear film, anti-glare film, and mirrored film, regardless of whether the purpose of the film is protective, decorative, or both. It will also prevent sales of film for iPods, iPhones, iPads, and Mac computers. One vendor speculated that the ban is an Apple marketing attempt to suggest screen durability, despite scratches that have damaged both plastic and glass displays of its products for years.

I can’t even comprehend the issues this is going to cause with case companies, many of which package a screen shield with their cases.  Will they stop doing so all together?  Will they have to create two sets of packaging, one for in Apple Stores and one for everywhere else?

Story still developing.

Via iLounge.

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I have always had a passion for gear and gadgets. It all started for me with the release of the very first Palm Pilot. I've always had an interest in handheld electronics. From handheld PDAs, to cell phones, Mp3 players, watches and other products, I'm the first person my friends, family and colleagues call when they need advice on tech. I have roots in the online tech. forum community. I served as the Administrator to Howard Forums.com and as a Moderator at both Treo Central.com and Blackberry Forums.net. Under the screen name “lgreenberg” I've amassed 50,000+ postings. I also manage my own YouTube channel under the user name larrygreenberg. I'm always eager to help.
  • http://www.geardiary.com Douglas Moran

    That is, without doubt, one of the most asinine things I’ve heard of in a long time. Just stupid. What could the possible point of it be?

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  • Haesslich

    Douglas: To show the iPhone is indestructible when it’s not, and to make people buy new iPhones if their screen gets scratched up? Still, I wonder what the NEXT ban is, since not all of these screen protectors simply stop scratches (anti-glare and reflective ones come to mind); perhaps they’ll ban the sales of Macbook cases, since that hides the beauty of the MacBook’s unibody? That they’ll stop selling any software except iLife, because the Mac is only intended to be used for certain applications?

    Or I could go the alarmist, extreme route by suggesting that next, Apple will ban people who aren’t WASP’s from owning iPods and iPhones since they’re not designed to be used that way and that affects the brand image by suggesting that POOR (read: non-white upper crust types) might use Apple products, thus affecting their premium pricing? :P

    You know someone’s going to bring up that last alarmist suggestion at some point. But still, it’s worth thinking about, if they get to dictate WHAT accessories you buy for the device you theoretically own, which doesn’t affect the function in any way, shape, or form.

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