More iPad Case Madness with Quirky’s Cloak

Posted on 17 March 2010 by


Into the already-crowded field of iPad cases comes another one, this time from Quirky.  The Quirky Cloak is a non-slip hard rubber case with hard plastic hinges for your iPad.  It folds shut to cover the front of your iPad, and (as you can see in the photos) gives you the capability to stand your iPad up in either portrait or landscape mode.  The case itself is a slip-type case, and your iPad is held in place by (as Quirky says) a “firm friction grip”.  Truth to tell, it looks pretty good.

If it looks good to you, check it out.  It’s available from Quirky (and you have to love that name) for a sale MSRP of $42.

New York, NY, March 9, 2010—Today marks the official release of Cloak—a community-developed protective case for the Apple iPad. The Quirky community came together to develop a sleek, sturdy case with a modern design resembling that of an office folder, just in time for the iPad pre-sale launch on March 12. The Cloak is constructed from non-slip rubber with durable plastic hinge mechanisms to enable viewing at different angles. The iPad slides into the Cloak through a top opening and is held in place by a sturdy friction grip. Once in place, it can be positioned to sit on a flat surface in portrait mode by folding the Cloak’s front cover behind the iPad and using the plastic support brace located on the product’s inside cover to prop up the iPad screen vertically. If you prefer landscape mode, just open Cloak’s front cover and use it to prop up the iPad’s screen from behind. Depending on your viewing preference, the cover can click into different angles by pressing a button on the hinge.

on June 2, 2009. Quirky gives everyone the chance to get product ideas out of their heads and onto shelves. Each week, Quirky’s community collaborates to select and produce one new product idea. This week ends the development phase of Cloak, and it is now available for pre-sale in Quirky’s online store for $36.

You might remember other successful Quirky products including the Split Stick, a double-sided USB drive; the DigiDude, a portable camera tripod and keychain; the Scratch-n-Scroll, a mousepad with a writing surface; and the PowerCurl
, a cord wrap for Apple’s MagSafe power adapter.

Quirky engages participants to collaborate in every aspect of product creation—from ideation, design, naming, manufacturing, marketing, right on through to sales. Anyone can participate on Quirky.com either by submitting their own product idea for $99, or by voting, rating, and influencing other people’s product ideas. Cooler still, 30¢ of every dollar generated from the sale of a Quirky product goes back to these influencers. Every week, users post ideas on Quirky to be rated by the Quirky community. The community surveys the submissions during a seven-day evaluation period and selects one product to move forward into product development. Quirky’s community then begins weighing in on everything from naming to logo selection to packaging through to prototype. The final product becomes available for pre-sale in the Quirky online store (quirky.com/products). Once the product hits its pre-sale threshold, credit cards are charged, and the product goes into production and delivery. At this point, 30¢ of every dollar made from the sale of these products goes back to the community. “Community” in this case covers both the ideator as well as all people who voted, commented, and rated the project idea along the way.

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- who has written 897 posts on Gear Diary.

Doug is a nerd from way back, falling for a Commodore PET at the age of 15, and never looking back. Riding the nerd wave, he got a Computer Science degree and entered the tech industry at a young age, deciding after a year and a half of front-line phone technical support that he should try something, *anything* else. He settled on technical writing, and has been cranking out documentation for companies like Unisys, SGI, Cisco, Juniper, and many others ever since. The fact that he commutes between his family in Austin and his day job in California is something that he is simply trying to live with. (Isabelle the Corgi helps.)

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