B&N Plotting New Nooks?

Posted on 18 April 2010 by


Rumor has it the nook is getting some siblings. Gizmodo is reporting on buzz that there’s a nook “lite” with wifi only, plus a nook 2, headed our way this year. In addition, supposedly an update for the famous original nook will include a web browser.

It’s great to see that B&N isn’t resting on their laurels here. A web browser helps in a few ways. If it’s crappy, it at least matches the Kindle 2 on another feature, and if it’s better than it gives the nook a fighting chance to add more innovative reading experiences. Don’t forget, the nook is android-based, so even a web browser with a slow refresh rate could be halfway decent on it. It would open up options to look items up in Google right from a book, and possibly even allow B&N to expand the web gateway built in to the nook to do more than just dump users into the B&N store. And if the similar looking Alex Reader hits Borders this summer, having a web browser gives B&N the chance to be a bit competitive with the nook’s evil twin.

As far as a wifi nook lite and a nook 2, both of those strategically make sense. A nook 2 by the end of the year fits with roughly a yearly refresh rate, plus it will hopefully incorporate the lessons B&N learned from the first go-round. A nook lite at a lower price puts more nooks into people’s hands, also very necessary.

B&N’s biggest competition is that they were not first to market with a major ebook reader. Being beaten by Amazon (and to a much lesser extent Sony), means many customers already have libraries in competing bookstores. In fact, I was in a Barnes and Noble today and chatted with the salesman assigned to the nook display. He asked me if I was interested in the nook, and I explained that while I’ve dabbled with many different ebook readers, the majority of my books are through Amazon. His answer: “Yea, I hear that a lot. It’s a problem, because people can’t read their books on any device.”

Hopefully a few new devices will convince people it’s worth switching!

Via Gizmodo

This post was written by:

- who has written 924 posts on Gear Diary.

Carly has been a gadget fiend for a long time, going back to her first PDA (a Palm M100). She quickly went from researching what PDA to buy to following tech news closely and keeping up with the latest and greatest stuff. She loves writing about ebooks because they combine her two favorite activities; reading anything and everything, and talking about fun new tech toys. What could be better?

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    ooh can’t wait to hear more on this!