Chevrolet celebrates diamond anniversary of Suburban
I attended an event today at the General Motors Assembly Plant in Arlington, Texas, that gave me cause for deeper reflection. Chevy is celebrating the 75th year of the Suburban model. A single product with three-quarters of a century lineage – now that is something. It got me to wondering: In this modern era of “here today, gone tomorrow” and disposable lifestyles what new products would be able to survive 75 years. Sure, brands can live long lives, and of course basic concepts, but what about the individual nameplate, the singular moniker. Probably few things within our reach at this…