Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine”

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Ever wonder if those fees airlines are now charging for carry-on items actually bring in serious revenue? Well, thanks to Scott Jordan and SCOTTEVEST we now know the answer — they bring in TONS of cash.

Turns out that while SCOTTEVEST clothing appears in the SkyMall Magazine in the pouch in front of each seat on each Delta flight, a recent ad the travel and gadget clothing company wanted to run that reminded people they can beat the ridiculous new carry-on baggage fees with the right garment hit a bit too close to Delta’s pocketbook. Delta rejected the full-page ad, although it ran in other publications.

It seems the ad would potentially cost Delta too much money. They won’t run it for a fee… but we will… for free.

Clearly the revenue Delta would have gotten from SeV is peanuts compared to what Delta makes through this latest attempt to remind the flying public that they are little more than cattle being herded from one point to another in Delta’s eyes. But how much DO they actually make? According to the New York Times (via the Web site walletpop) they raped in raked in $769 million in baggage fees in just the first quarter of 2010.

That’s a lot of money, strong motivation for censoring a humorous ad and reason enough we won’t be seeing these ridiculous fees disappearing any time soon.

It is also reason enough that EVERYONE who plans to travel this year needs to get at least one piece of SCOTTEVEST clothing and use it to stick it to the man Beat the System.

Personally I NEVER travel without having one or two pieces of SeV clothing along for the trip. Keep an eye open in the next days for reviews of a few of SeV’s latest offerings.

Thanks for making great clothing Scott. And thanks Delta for reminding us all that nothing matters to you more than the bottom line.

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About the Author

Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.

20 Comments on "Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine”"

  1. Seriously LAME!! #Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx

  2. RT @GearDiarySite: Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx

  3. RT @GearDiarySite: Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx

  4. @jlouderb Via @GearDiarySite Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx

  5. RT @GearDiarySite: Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx

  6. Delta Sky Magazine rejects @Scottevest Advertisement for referencing their baggage fees http://goo.gl/fb/rqTzx

  7. RT @GearDiarySite: Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx

  8. RT @geardiary @Delta rejects @scottevest ad since baggage fees make more than ad revenue http://bit.ly/ctBzGF

  9. RT: via @geardiary Delta rejects @scottevest ad since saves on baggage fees http://bit.ly/ctBzGF

  10. RT @lgreenberg: RT: via @geardiary Delta rejects @scottevest ad since saves on baggage fees http://bit.ly/ctBzGF

  11. Delta to SCOTTEVEST- "Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine"
    (http://bit.ly/bz0QfI) @SkyGrid @ScotteVest #fb

  12. Unbelievable @GearDiarySite Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://bit.ly/dijS4L

  13. Delta says no to Scottevest ad – http://bit.ly/dvXM4o

  14. Nadeem Hydal | October 2, 2010 at 7:48 pm |

    #Delta Airlines mag refused an ad by @Scottevest because his clothes help passengers beat extra luggage fees. #FAIL http://bit.ly/9FiKXq

  15. @travelchannel : via @geardiary Delta rejects @scottevest ad since saves on baggage fees http://bit.ly/ctBzGF

  16. RT @scottevest: @jlouderb Via @GearDiarySite Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx

  17. Delta won't run ad for @scottevest, whose clothes help folks avoid baggage fees (& stay organized). http://bit.ly/cZsXjz (via @Scobleizer)

  18. Reading – Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” – http://bit.ly/dijS4L – What do you think?

  19. Reading – Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” – http://bit.ly/dijS4L – What do you think?

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