Hot Wheels Camaro Concept (All images by Author) As the North American International Auto Show (NAIAS) in Detroit gets into the full swing of things I am still recuperating from the whirlwind adventure known as media days. NAIAS played host to more than 5,000 media representatives from all over the globe during the first two days of the annual event in Motown. Some 35 press conferences and many unofficial or private events highlighted the 48-hour blitz on D-Town. Falcon F7 (VIA Motors VTRUX in background) “The buzz is back,” proclaimed Bill Perkins, chairman, NAIAS 2012. “Press… Continue reading on Gear Diary …

Ford no longer wants to be known as “just” an automaker. Ford Motor Company would like the world to think of them more as an innovation or technology company. Innovation is no stranger to Ford as its namesake, Henry Ford, accomplished many more things than just creating a car company. And now technology plays more of a role than ever at Ford who recently announced plans for a new technology center in the heart of Silicon Valley so that the brand can better position itself to work with potential partners such as Stanford University, Google (who recently purchased the first Focus Electric… Continue reading on Gear Diary …

Image: Dodge Dodge has chosen the Consumer Electronics Show in Las Vegas to introduce its new expansion of Beats by Dr. Dre Audio System that will be coming soon to 2012 Charger models. “Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology,” Reid Bigland, President and CEO – Dodge Brand. “Our goal in partnering with Beats by Dr. Dre is to integrate their recording-studio quality audio experience for our Charger enthusiasts to feel and hear their favorite music as it was intended – all while heightening the street performance and technology assets of the new 2012… Continue reading on Gear Diary …