Nandini Maheshwari is the managing Editor and Publisher of a truly entertaining blog, BornRich. Launched on October 5th, 2005, it has quickly become a place where visitors can come and be amazed at what more than a few dollars will buy.

Whether it be the Multi-Media Bed with RUF Cinema, the Chrome Robot TV Stand, the Solarjo Solar Power Purse, or the Sharp Refrigerator with Thawing Mechanism, Nandini scours the web to find interesting and generally quite pricey items that we all might enjoy using if they were more easily obtainable; and always, Nandini will spike her posts with a bit of humor and wit.

Born Rich was Nandini’s idea and her first blog; since then she has co-founded the Instablogs Network with her husband Ankit who lends a hand with the needed programming. Nandini runs the 100+ blogs that make up the Instablogs Network, which has just celebrated its first birthday. She also personally works on another gadget blog called CoolBuzz, which covers the “coolest gadgets and other consumer items.”

A confessed “shopaholic”, Nandini says she is inspired by the “exotic thinking” of producers and designers of things that only the rich and super-rich can afford. She claims to get a “perverse enjoyment” in covering luxury lifestyle.

I thought it would be fun to talk to Nandini about Instablogs Network, Born Rich, CoolBuzz, and some of the other goings-on in the Instablogs Network…

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