Earlier this week, I had an email from my friend Joe, pointing to an article he had written about a service Guy Kawasaki is involved with. Alltop is a location where sites of all kinds are categorized and then aggregated so that each section becomes a jumping point for the reader to dive deeper into the sites and subjects mentioned; a virtual magazine rack, if you will.

I was immediately intrigued, and went to take a look…

We help you explore your passions by collecting stories from “all the top” sites on the web. We’ve grouped these collections — “aggregations” — into individual Alltop sites based on topics such as environment, photography, science, Muslim, celebrity gossip, military, fashion, gaming, sports, politics, automobiles, and Macintosh. At each Alltop site, we display the headlines of the latest stories from dozens of sites and blogs.

You can think of an Alltop site as a “digital magazine rack” of the Internet. To be clear, Alltop sites are starting points—they are not destinations per se. The bottom line is that we are trying to enhance your online reading by both displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed. In other words, our goal is the “cessation of Internet stagnation” by providing “aggregation without aggravation.”

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