Two newspapers in Philadelphia published ads for a new airline called Derrie-Air which was supposed to be charging passengers by the pound. While it’s an interesting concept, the ads were fake and part of a test by the newspapers advertising agency to create buzz and “put a smile on people’s faces”

Visitors to the airline site learn that Derrie-Air is the world’s only carbon-neutral luxury airline, and it justifies its fare policy by saying that it takes more fuel to move heavier objects. The carrier pledges to plant trees to offset every pound of carbon its planes release into the atmosphere.

Derrie-Air’s sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.

The web site is quite good. Take a look at the link below.

Link: FlyDerrie-Air.com
Link: AP: Phila. newspapers run ads about fake airline Derrie-Air