We have been talking a lot lately how the gaming industry is rapidly changing into a mainstream entertainment industry. The years of 2007 and 2008 are turning points for this industry as PC gaming is declining into old age and death and the consoles are rising to complete domination. The 360 and PS3, and to some extent the Wii (I have very mixed feelings about the Wii as a gaming console), are not only fantastic gaming consoles but they are media platforms on steroids too. They are important players in home entertainment and living room evolution.

Let’s just look at the sales as I think it’s really interesting. There were some pretty fantastic games in 2006-2007 like, Gears of War, Uncharted, Bioshock, the fabulous Orange Box, etc. However, the hype around the release of Halo 3 last September was really something else. In the 24 hours after its release, Halo 3 earned 170 million dollars. That never happened for an entertainment product, movie or music record. Halo 3 would go on earning 300 million dollars in the first week.

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