Dave Farrow has been living (and reading) in the Data Vision store window located on 5th Ave in New York City for the past 30 days. His Sony Reader Revolution is a publicity stunt to draw attention to the Sony eBook Reader as well as call attention to reading. For every page Dave reads, Sony provided an eBook library of 100 eBook classics to a school or educational institution. I don’t know what the first thing Dave will do upon emerging from his 2′9″ x 17′2″ storefront home - but I have a good idea what I’d do… If you hurry (Dave exits the window at 5pm EST) you can catch his final moments and watch him emerge from the window live via the web at the link below.

Dave Farrow Sony Reader Revolution Image via Sony Reader Revolution Facebook Group

Have you ever heard of David Farrow?  Probably not.  Who is he?  Well, let’s start with who he was:  a dyslexic young kid with Attention Deficit Disorder.  What does this have to do with the Sony Reader?  Well, it seems that Farrow has long since overcome these challenges and become a World-renowned speed reader, as well as a Guinness World Record holder for memory.  That is part 1.

Part 2 starts with the designation of October as the Sony Electronics “Reader Revolution.”  This brand new program is designed to, “combat a nationwide decline in reading, particularly among young people.”

In order to raise awareness and help celebrate the Sony Electronics Reader Revolution, Farrow is going to spend 30 days (720 hours) living in this storefront window, reading books on his Sony Reader (and boy am I jealous).  For every page he turns, Sony will give an eBook library of 100 classic titles to a U.S. school.

Read on for more details from the press release.

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