File this under “strange but true”. The third stage of a safe sex campaign partly funded by the Bill and Melinda Gates foundation in conjunction with the BBC has released a free cell phone ringtone in India that does nothing but chant “condom condom”. It’s hoped that the ringtone will promote condom usage in the country where more than 2.5 million people live with HIV.

A never-before ‘condom a capella’ makes waves
The ringtone is featured in a new advertisement, part of the ongoing condom normalisation campaign produced by BBC World Service Trust. The objective of the campaign is to make condoms more acceptable and portray the condom user as a smart and responsible person. the campaign therefore focuses on people who are sensible enough to appreciate and understand this, and so the tagline is Jo Samijha Wohi Sikander (the one who understands is a winner).

The campaign is to show social support for condoms, as this has a positive effect on use, and position condoms as a product that men use to show they are responsible and care about themselves and their families. the creative idea of the ringtone winning approval from men and women of all ages reinforces that condoms mean good sense and those who know it are the real winners in life.

Who thinks these campaigns up?

Condom Condom free ringtone

Been itching to have your phone sing your name when it starts ringing? How about hearing the phone sing the name of your incoming callers? Web site yournameringtone.com offers just such a service. And it’s free! Simply search their site for the name to use. Then send it to your phone. There are hundreds of names available and if the name you want isn’t available you can leave a request to have them create it. Works with most carriers - including AT&T (iPhone excluded), Verizon, Sprint and T-Mobile.

YourNameRingtone.com

Hey there big spender. Did you just lay out $300+ for a new 3G iPhone but are too cheap to buy ringtones online when you already own the song in mp3 format? Me too. Here’s a free program called iRinger (Windows only - requires iPhone firmware 1.12+ - works with new 2.x firmware!) that automates the process of creating iPhone ringtones. Think of it as iPhone Ringtones made easy. There’s also an excellent (and short) YouTube video that teaches you about the software. Oh, did I mention the program itself is free? Link and video on the next page.

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